Shivani ma’am
Leads a school of a thousand students with rare empathy. Every single week she writes a letter, so that parents, students, and teachers always know what the school truly stands for.
A two-minute invitation from Minal
Before you read on, hear it from our co-founder: why this seat matters, and what it’s like to sit at our table.
We have built a lot. What we have not yet built is one clear voice for all of it.
We are looking for someone who can zoom into the words on a banner at our garba, and zoom out to the strategic idea of who we are. Often on the same day.
Over many years, Amara has grown into several schools, more than a million square feet of built space, and a life that stretches from India to the United States.
Our messages are many. Our brands are scattered. And the meaning that holds everything together lives mostly in the heads of the people who built it.
We are looking for someone to collate those meanings, distill them into one living architecture, and spread it, consistently and continuously, to everyone who needs to hear it. Inside our own walls and beyond them.
This is not a whim.
Our co-founder Minal Desai wrote a book about this way of thinking. ReSchool argues that everything a school does, from the way it answers the phone to the length of its speeches, tells people who it is.
Who you would sit beside
Most people, if they are lucky, find a good boss or a good team. But the rarest of the rare find peers who challenge you, hold you accountable, and remain people you can trust for a lifetime. That is a precious thing in a working life, and it is what we offer.
Manishbhai
More than thirty-five years with the group. Not our finance person so much as our auditor in chief, the reason not a single rupee is spent on anything it shouldn’t be.
Moved by this? Here is what the job actually is.
The CMO role
- Title
- Chief Marketing Officer (CMO)
- Type
- Full-time, leadership
- Reports to
- The founders, directly
- Team
- Around 8–10, in-house and agency, across locations
- Based in
- India, owning US operations remotely
The scope
4,000+students
400+team members
1M+square feet built
35+years
Across India and the United States. From an Instagram caption to the name of a neighbourhood.
What you would own
- Brand architectureClear structure that caters to all of Amara’s ventures.
- Our voice, everywhereWebsites, social and digital channels, physical spaces, events, and print.
- The story insideSo our own people understand what we stand for and carry it.
- The story outsideSo home buyers, parents, families, partners, and communities meet one consistent Amara.
Strategy and execution
This is not a role where you set the direction and hand it off. You’ll decide what our story is, and you’ll also make sure the sign at a site visit says it. Some days you’ll be shaping how Amara is understood for the next decade. Other days you’ll be fixing a caption before it goes live. We need someone who finds both equally worth doing.
Your team
You’ll lead a team of around eight to ten people: a small full-time core spread across our campuses and offices, plus agency partners who work with us closely. No one sits in the same room, so you’ll need to lead through clarity, not proximity. The story has to be clear enough that people in different places tell it the same way.
What your first year might look like
Honestly, we don’t have an iron-clad plan for you. That’s the point. Your first job is to listen: to our people, our parents, our buyers, our history. Your second is to tell us what you heard, even the uncomfortable parts. Everything after that, we’ll build together.
The first year might look something like this:
You’ll sit in on a PTM at one of our schools and a site walk at one of our projects, in the same week.
You’ll read years of letters and communication and find the thread that runs through all of them.
You’ll rewrite something small, a circular or a welcome sign, and watch how differently people respond.
And by the end of it, people inside Amara will start sounding like one family, without being told to.
What we are looking for
- Storytelling as a genuine craft, for many different audiences
- Deep curiosity about human behaviour and what moves people
- The range to work at the nano level and the macro level
- An instinct for execution: you make ideas real, not just describe them
- A strong understanding of brands and marketing
- An eye for good design: graphic, visual and video
- Fluency in social media and the digital space
A track record of work you’re proud of: a brand you shaped, a story you told, something you changed.
You may not have all of this yet. We’re not looking for someone who has done everything. We’re looking for someone with the capacity to build it all, and the honesty to know which parts they’re still building.
If the work of Seth Godin, Rory Sutherland and the likes of them makes you lean in, you’ll feel at home here.
The seat grows with the group
Today, this team tells the story of more than 4,000 students and a million square feet. But Amara has just picked up pace, and it’s growing into new places, new ventures and new countries. As it does, this seat grows with it. You’ll be shaping how all of Amara is understood, for years to come.
Don’t send us just a resume. Send us a video.
Two minutes. Your face, your voice. Tell us why this seat is yours, and show us one thing you’ve made that you’re proud of.
Want to know more about the group before you apply? Reach out to Anusha, someone you will share the table with.
Email it to anusha.sharma@teamamara.com
Upload your video to YouTube (as unlisted), Google Drive or Loom, and paste the link in your email. Make sure anyone with the link can view it.